Traffic and Income Report – February, 2016

Get ready… you’re in for a few surprises in this month’s Traffic & Income report! First of all, I’ve officially decided that the “February Slump” is a real, actual thing. Numbers were down across the board, but I’m not letting that get me down! Let’s dive in and I’ll explain along the way… sound good?

If you are just tuning in to my monthly reports, let me set the stage for you a bit. I decided to start sharing my traffic and income from the very beginning for two reasons:

  1. I knew that it would be a great way for me to hold myself accountable. I know that when the first of the month rolls around, it’s time for me to crunch my numbers and really analyze what is working and what is not with my business. The goal setting that I’ve included in these reports also helps me to stay on track and maintain a focus that I really didn’t have before.
  2. The second reason is that I hope to inspire other newbie bloggers in the way that I have been inspired. I’m hugely obsessed with reading other bloggers’ income reports and learning how they gain traffic, engage their audience, and above all: how they make money online.

* This post contains affiliate links. In plain English, this means that I may receive a small commission (at no cost to you) if you subscribe or purchase something through the links provided. You will never see me post a link to a product or service that I haven’t used myself and love! (Learn more here)

Income & Traffic

A few things to note before we begin:

  • I started the Boho Berry Blog back in April of 2015. I started recording my traffic and income in June, 2015.
  • I don’t have (nor will I ever have) Google Adsense or any other ad networks on my blog. I don’t like ads on blogs, and I don’t believe that most of them are a good fit for my brand. The only brands or companies that I will advertise on my blog are ones that I have used myself and 100% endorse.
  • Some months, I will write a short “spotlight” review for one of the ways that I used to generate income that month. I’ll talk about things like how easy (or hard) it was to sign up, what kind of technical issues I faced (since I’m such a dweeb at these things!), and their pay-out policy, etc.
  • Please note that I am NOT including any of the income that I make from selling my malas, boho bracelets and jewelry over at the Boho Berry Shop. For the purposes of this traffic and income report, I am only concerned with the income I make through the Boho Berry Blog.
  • At the end of every monthly traffic and income report, I’ll have a goal-setting section. I’ll be reviewing my previous month’s goals and setting new ones for the next month.

Let’s get on with the fun stuff now, shall we?

TRAFFIC & INCOME REPORT – FEBRUARY, 2016

FEBRUARY TRAFFIC:

Yup, my traffic actually went down this month! But you know what? I’m kind of relieved. I was seeing such exponential growth every month, without really knowing what a “normal” month should look like for me.

I’m happy to see that my traffic is remaining nice and steady from day to day, with almost a 50/50 split between new traffic and returning visitors. It will be interesting to see how March plays out. Is this where my traffic will level off and start to become more steady and reliable? We’ll see!

Overview

  • Pageviews: 599,558 (down 157,324 or 20% from January)
  • Users: 183,353 (down 56,166 or -20% from January)
  • Sessions: 312,108 (down 87,924 or -23% from January)
  • Average Session Duration: 2:41 (up 0:01 or +1% from January)
  • Bounce Rate: 68.48% (down 0.39% from January)
    — a low bounce rate is a good thing!
  • Highest Traffic Day: 25,191 Pageviews (February 1st):

Highest Traffic Day

My highest traffic day was the very first day of the month. Still riding that big wave from after-holidays traffic. I’ve been told that February is a particularly slow month in the blogging world, so I’m very curious to see what March has in store for Boho Berry.

Let’s take a look at where all of that traffic came from, shall we?

All Traffic

  1. Social Media: Social Media accounted for 54% of Boho Berry’s overall traffic this month. I should point out here that “Social Media” does NOT include Instagram. It drives me absolutely bonkers that it works this way but alas, it does. I’ve implemented a solution to this little problem this month, so I’m looking forward to firmer numbers in that department for March!
  2. Direct Traffic: Anyone visiting from Instagram will count as Direct Traffic. Whether it be from links in my bio or links that they copy and paste into their browsers from my posts. In addition to Instagram, Direct Traffic includes anyone visiting by typing my url into their browser, or by clicking through from having me in their bookmarks.
  3. Organic Search: I’m excited to see this number on the rise each month! This means that more and more people are finding me through Google searches and the like. Boho Berry is consistently ranking in the top 10 search results for my top keywords, and that is awesome!
  4. Referral: This is another increase that I LOVE to see! Referrals are all of the traffic I get from other sites linking in to my blog/blog posts. I feel so honored that so many of you have found my content useful enough to link to it within your own blog posts! You know who you are, and you freaking rock! :)
  5. Email: This is a relatively new source of traffic for me. It stems from me creating a home base for all of my printable freebies right here on the blog. If you’re a Tribe Member, you gain access to the Tribe Resource Library — a top secret, password-protected page on the blog. This has allowed me to send traffic back to my blog from my email list instead of sending them off to Google Docs for the downloads.

Let’s dive deeper into Social Media next:

Social Media Traffic

Pinterest remains, as always, my top source of social traffic. Although I have a feeling that when I finally get a look at my Instagram numbers for March, that might all change.

I haven’t been as active on Pinterest and Facebook lately, so I’m hoping that with a little more focused effort in March, I’ll see a positive increase there.

Boho Berry Tribe:

The Boho Berry Tribe grew by over 3,000 in the month of February. That’s a 47% increase, y’all! Bringing the Tribe’s numbers up to 8,968 as of February 29th!

Email Subscriptions

See that huge spike on February 20th? That is when I announced a new printable on Instagram, directing traffic to my email signup to gain access to the Tribe.

Again, I owe this growth to the popularity of the exclusive Tribe Resource Library that I implemented in January. Apparently you all like free stuff… who knew? ;)

I love welcoming new members to the Tribe every day, and it still blows me away how many emails I receive every single day thanking me for the content I’m putting out into the world!

join the tribe!

Are you a Tribe Member yet? Join us today and get ready for more in-depth content, exclusive access to the Tribe Resource Library, giveaway announcements, free printable coloring pages, and more!

JANUARY POPULAR POSTS

[ess_grid alias=”febtop3″]

FEBRUARY INCOME:

INCOME: 

Create Your Amazing Life Ebook Sales: $522.00 (- $58.00)
Amazon Affiliates: $2,043.61 (- $1,113.50)
Your Best Year 2016* Affiliate Sales: $184.20 (- $93.60)
YouTube Earnings: $314.29 (+ $6.24)
Other Affiliate Income: $283.25 

Total: $3,347.35 (- $1,063.53)

EXPENSES:

AWeber* (Email Marketing): $69.00
DreamHost* (Web Hosting): $10.95
DPD(Digital Product Delivery): $10.00
Adobe Illustrator (Design software for my coloring pages): $23.16
PayPal Fees: $44.70 157.81

Total: $157.81 (- $106.51)

NET INCOME FOR FEBRUARY: $3,189.54
My net income was down in February, mainly because Amazon traffic has also settled down a bit. Overall I’m highly pleased with making a solid income from my blog despite the decrease in overall traffic!


GOAL SETTING:

FEBRUARY REVIEW:

  1. Create an Instagram Landing Page to better track my Instagram traffic. It’s going live today!
  2. Overhaul the sidebar to make it more useful and user-friendly. In progress!
  3. Get my new printable shop ready to launch on Etsy on March 1st. Pushed to April!
  4. Broadcast live on Periscope at least 1x per week. Oh dear… this WILL happen in March!
  5. Grow Twitter followers from 2,526 to 5,000 (3,362)
  6. Grow Instagram followers from 30,000 to 50,000 (38,496)
  7. Grow Pinterest followers from 12,332 to 20,000 (18,885… SO close!)
  8. Grow Facebook followers from 4,534 to 7,500 (5,922)
  9. Grow YouTube subscribers from 18,253 to 30,000 (24,874)
  10. Grow the Tribe from 6,234 to 12,000 (8,968)

Let’s talk about goals for a moment.

I knew when I set those goals for February that they were very ambitious! And honestly, I didn’t push myself hard enough to reach them. I’ve taken some much-needed breaks recently to rest and recharge, and I’m looking forward to taking March’s goals head on.

Moral of the story: Don’t worry if you don’t achieve everything you set out to achieve. Just pick your head up and charge on. Tomorrow is a blessing :)

MARCH GOALS:

  1. Overhaul the sidebar to make it more useful and user-friendly.
  2. Get my new printable shop ready to launch on Etsy on April 1st.
  3. Broadcast live on Periscope at least 1x per week.
  4. Grow Twitter followers from 3,362 to 5,000
  5. Grow Instagram followers from 38,496 to 50,000
  6. Grow Pinterest followers from 18,885 to 30,000
  7. Grow Facebook followers from 5,922 to 7,500
  8. Grow YouTube subscribers from 24,874 to 30,000
  9. Grow the Tribe from 8,968 to 12,000

So there you have it! I’m excited to continue these posts on a monthly basis to keep you posted on my growth. In addition, I think these traffic and income report posts will be really great to look back on when I’m trying to figure out what is working for me and what I might need to ditch.

I’d love to hear from you in the comments below! What did you like/not like about this post? Are there any other traffic and income report stats that you think would be useful for me to track?

* This post contains affiliate links. In plain English, this means that I may receive a small commission (at no cost to you) if you subscribe or purchase something through the links provided. You will never see me post a link to a product or service that I haven’t used myself and love! (Learn more here)

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  • An invite to my monthly Live Q&A exclusive to Tribe Members!
  • A 10% off coupon for Boho Berry Paperie for each month that you remain a Tribe Member.

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