Traffic and Income Report – December, 2015

It feels like I say this every single month, but holy cow! December flew by! In fact, 2015 flew by faster than any year I can remember before! Between starting my Etsy shop, this blog, and now a YouTube channel… I have been one busy, busy girl!

One of my favorite parts about starting a new month (and now a new year!), is to sit down and review the past month. Goals are wonderful and all, but without constant review they are just ideas on paper.

I plan to do an entire post about goal setting for 2016 soon, so this month’s report will not be quite that broad, but I have set some achievable goals for the month of January at the bottom.

If you are just tuning in to my monthly reports, let me set the stage for you a bit. I decided to start sharing my traffic and income from the very beginning for two reasons:

  1. I knew that it would be a great way for me to hold myself accountable. I know that when the first of the month rolls around, it’s time for me to crunch my numbers and really analyze what is working and what is not with my business. The goal setting that I’ve included in these reports also helps me to stay on track and maintain a focus that I really didn’t have before.
  2. The second reason is that I hope to inspire other newbie bloggers in the way that I have been inspired. I’m hugely obsessed with reading other bloggers’ income reports and learning how they gain traffic, engage their audience, and above all: how they make money online.

* This post contains affiliate links. In plain English, this means that I may receive a small commission (at no cost to you) if you subscribe or purchase something through the links provided. You will never see me post a link to a product or service that I haven’t used myself and love! (Learn more here)

Income & Traffic - December, 2015

A few things to note before we begin:

  • I started the Boho Berry Blog back in April, 2015 (9 short months ago). I started recording my traffic and income in June, 2015.
  • I don’t have (nor will I ever have) Google Adsense or any other ad networks on my blog. I don’t like ads on blogs, and I don’t believe that most of them are a good fit for my brand. The only brands or companies that I will advertise on my blog are ones that I have used myself and 100% endorse.
  • Some months, I will write a short “spotlight” review for one of the ways that I used to generate income that month. I’ll talk about things like how easy (or hard) it was to sign up, what kind of technical issues I faced (since I’m such a dweeb at these things!), and their pay-out policy, etc.
  • Please note that I am NOT including any of the income that I make from selling my malas, boho bracelets and jewelry over at the Boho Berry Shop. For the purposes of this traffic and income report, I am only concerned with the income I make through the Boho Berry Blog.
  • At the end of every monthly traffic and income report, I’ll have a goal-setting section. I’ll be reviewing my previous month’s goals and setting new ones for the next month.

Let’s get on with the fun stuff now, shall we?

TRAFFIC & INCOME REPORT – DECEMBER, 2015

DECEMBER TRAFFIC:

Traffic Overview - December, 2015

Again, I was absolutely blown away by the growth that this “little” (can I even call it that anymore?!?) blog experienced in December! Boho Berry maintained a pretty steady pace throughout most of the month, hovering around that 10-11,000 pageviews/day mark for most of the month.

Then, right before Christmas my pageviews skyrocketed. Again, I can’t pinpoint an exact event that occurred except a few pins on Pinterest gaining more traction than usual.

This makes me happy for two reasons:

  1. My blog growth is not reliant on “big events” anymore like the traffic spikes I described back in August & September.
  2. Pinterest is doing exactly what I had been predicting it would do for the past few months… It is by far my top referrer to the blog (more on that in a bit).
  • Pageviews: 415,062 (up 210,847 or +103% from November)
  • Users: 140,643 (up 54,629 or +80% from November)
  • Sessions: 223,360 (up 107,440 or +92% from November)
  • Average Session Duration: 2:41 (up 0:11 or +8% from November)
    — this is great because it means folks are sticking around on my site longer!
  • Bounce Rate: 68.89% (down 1.42% from November)
    — a low bounce rate is a good thing!
  • Highest Traffic Day: 31,990 Pageviews (December 28th):

Highest Traffic Day

My highest traffic day was on December 28th. It still blows me away that over 14,000 people came to my blog on a single day! The cool thing to note in the above graphs is how many return visitors I’m getting. Seeing that green section of the pie chart grow every month warms my heart. It means that people are loving what they see and read enough to come back for more :)

Let’s take a look at where all of that traffic came from, shall we?

Traffic Sources

  1. Social Media: Social Media accounted for 49% of my overall traffic this month. I should point out here that “Social Media” does NOT include Instagram. It drives me absolutely bonkers that it works this way but alas, it does.
  2. Direct Traffic: Anyone visiting from Instagram will count as Direct Traffic. Wether it be from links in my bio or links that they copy and paste into their browsers from my posts. In addition to Instagram, Direct Traffic includes anyone visiting by typing my url into their browser, or by clicking through from having me in their bookmarks.
  3. Organic Search: I’m excited to see this number on the rise each month! (Up 159% from November!) This means that more and more people are finding me through Google searches and the like. Boho Berry is consistently ranking in the top 10 search results for my top keywords, and that is awesome!
  4. Referral: This is another increase that I LOVE to see! Referrals are all of the traffic I get from other sites linking in to my blog/blog posts. I feel so honored that so many of you have found my content useful enough to link to it within your own blog posts! You know who you are, and you freaking rock! :)

Let’s dive deeper into Social Media next:

Social Traffic Breakdown

Pinterest remains my top traffic source for the month of December, making up a whopping 35% of the total traffic to my site!

Facebook is a distant 2nd, but not an insignificant 2nd! Facebook traffic grew by over 64% from November to December, and I expect to see that number on the rise in the next few months. The biggest contributing factor here has been the rise in shares of my blog posts throughout several planning & bullet journal groups on Facebook. HUGE thanks to all of you who are out there sharing and spreading the word… you ROCK!!!

Boho Berry Tribe:

Let’s talk email! This is something that I haven’t really discussed at length here in my monthly reports, but it’s a metric that I have been following closely since day one!

I started the Boho Berry Tribe almost at the same time as I started my blog back in April. Not surprisingly, it has grown at almost exactly the same rate!

Tribe

I love welcoming new members to the Tribe every day, and it still blows me away how many emails I receive every single day thanking me for the content I’m putting out into the world!

Are you a Tribe Member yet? Join us today and get ready for more in-depth content, giveaway announcements, free printable coloring pages, and more! 

join the tribe!

DECEMBER POPULAR POSTS

It's been just over 1 month with my Bullet Journal... Time for an update! I'm walking you through my bullet journal page by page...   The beauty of the Bullet Journal system is its flexibility. Here's 12 hacks to take your Bullet Journal to the next level!   Bring more mindfulness & gratitude into your daily life with a Bullet Journal! Here's how I did it.

DECEMBER INCOME:

INCOME: 

Create Your Amazing Life Ebook Sales: $377.00 (+ $261.00)
2016 Color Lovers Weekly Coloring Calendar Sales: $124.52 (+ $52.73)
Amazon Affiliates: $2,003.29 (+ $1,308.24)
Your Best Year 2016* Affiliate Sales: $294.50 (+ $169.50)
YouTube Earnings: $288.96 (+ $288.96)

Total: $3,088.27 (+ $2,080.43)

EXPENSES:

AWeber* (Email Marketing): $49.00
DreamHost* (Web Hosting): $10.95
Hootsuite (Social Media Management): $119.88 (annual subscription)
DPD(Digital Product Delivery): $10.00
Adobe Illustrator (Design software for my coloring pages): $23.16

Total: $212.99 (+ $105.88)

NET INCOME FOR NOVEMBER: $2,875.28
Will ya look at that! That’s a 219% increase from last month, y’all! :)


GOAL SETTING:

DECEMBER REVIEW:

  1. Upload a new video to YouTube every Friday.
    I’m marking this one as done even though I missed one! Hey, it was Christmas Day! ;)
  2. Get my new Bullet Journal set up for the New Year.
    You betcha!
  3. Konmari my books & paperwork.
    Almost finished but not quite!
  4. Get 5 new malas made & listed in my Etsy Shop.
    This one got pushed to the back burner… soon!!
  5. Finish my *Your Best Year 2016 workbook & make and epic plan for 2016!
    Check!
  6. Grow my Tribe from 1,456 to 2,000. Nailed it! (2,850!)
  7. Grow Pinterest followers from 2,619 to 4,000. Yup! (6,226!)
  8. Grow Instagram followers from 7,622 to 10,000. Check! (14,356!!!!!)
  9. Grow Facebook followers from 1,021 to 1,500. Heck Yes! (2,648!)

JANUARY GOALS:

  1. Offer a new Giveaway on the Blog, YouTube, or Instagram.
  2. Create a MEGA goal-setting worksheet for my Tribe members!
  3. Get those new Malas made and listed in my Etsy Shop.
  4. Stick to my posting 3x/week schedule (Mon/Wed/Fri)
  5. Upload a new video to YouTube every Friday
  6. Go live with my new opt-in freebie that I’ve been working SO hard on behind the scenes ;)
  7. Grow my Tribe from 2,850 to 4,000
  8. Grow Pinterest followers from 6,226 to 10,000
  9. Grow Facebook followers from 2,648 to 4,000
  10. Grow YouTube subscribers from 6,482 to 10,000

So there you have it! I’m excited to continue these posts on a monthly basis to keep you posted on my growth. In addition, I think these traffic and income report posts will be really great to look back on when I’m trying to figure out what is working for me and what I might need to ditch.

I’d love to hear from you in the comments below! What did you like/not like about this post? Are there any other traffic and income report stats that you think would be useful for me to track?

* This post contains affiliate links. In plain English, this means that I may receive a small commission (at no cost to you) if you subscribe or purchase something through the links provided. You will never see me post a link to a product or service that I haven’t used myself and love! (Learn more here)

JOIN THE BOHO BERRY TRIBE

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  • Admission into the Tribe Facebook Group, where we support and encourage each other daily.
  • An invite to my monthly Live Q&A exclusive to Tribe Members!
  • A 10% off coupon for Boho Berry Paperie for each month that you remain a Tribe Member.

You will also receive the Boho Berry Newsletter every Friday -- chock full of motivation, inspiration, updates and more!

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Kara Benz

Kara Benz is the artist and author behind Boho Berry, where she inspires her readers to lead a more centered, fulfilled, and inspired life. Kara also runs a successful sticker shop on Etsy – Boho Berry Paperie.

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