Introducing: My Blog & Business Bullet Journal

Fridays are quickly becoming one of my favorite days of the week. Why, you ask? Because it’s YouTube day, of course! Today, I’m over the moon excited because I finally get to flip through my new Blog & Business Bullet Journal with you.

Whether you have a blog and business of your own or not, I urge you to read on. You’re sure to find some tips in this admittedly long post to help you along in your own Bullet Journal journey!


One of the main questions I get asked about my blog & business bullet journal is why.
Why do I need a separate bullet journal for my blog and business stuff? Why can’t I just keep it all in the one notebook like I did before?

Well, the answer is simple. I really wanted a separate notebook (hopefully one that would last me all year) where I could document the growth of my blog and business all in one place. Having those sporadic collections strewn across my original bullet journal was not necessarily a bad thing, mind you. It really was nice to only worry about one notebook for everything.

The problem arose when I transitioned to a new notebook. Being that one notebook only lasts me 4-5 months, I realized that I’d only be able to quickly review the past 4-5 months at a time. Again, I wanted to be able to see the whole year grow and evolve in a single journal.

Having a dedicated Blog & Business Bullet Journal solves two main issues for me:

  1. I’ll have everything related to my business all in one place.
  2. My every-day bullet journal should last me a bit longer (I’m shooting for 6 months).

I’m currently operating out of 3 notebooks. This may sound like a lot, but let me break it down for you:

I'm pretty excited to finally give you a glimpse into my blog & business bullet journal today! Let's dive in, shall we?

Notebook #1: My Every Day Bullet Journal

This is the Azure Blue Leuchtturm. In it, I keep my personal collections, goal setting, and my daily tasks and to-dos. I do not keep daily tasks in my blog & business bullet journal. Instead, I find it easier to keep track of my schedule and daily tasks all in one place.

Notebook #2: My Blog & Business Bullet Journal

This is the mega-huge black Leuchtturm. Y’all know black is not really my color, but all of their colored notebooks in the larger size are the “slim” version, which means they have fewer pages. I decided to forsake my love of color for functionality, hence the black notebook.

Notebook #3: My Marketing Creativity Notebook

Earlier this year, Lisa over at Marketing Creativity hired me on as her Operations Manager. I’m absolutely thrilled with my new position, and I couldn’t be happier to be working so closely with my favorite creative business consultant!

This Lemon Yellow Leuchtturm contains all of my notes, research, etc. related to Lisa’s business. For obvious reasons, I won’t be sharing the inside of this one with you, but it is a huge part of my daily system.

I'm pretty excited to finally give you a glimpse into my blog & business bullet journal today! Let's dive in, shall we?

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MY BLOG & BUSINESS BULLET JOURNAL

The one thing that I want you to be clear on before we dive into my blog & business bullet journal is that I don’t keep any daily tasks or to-do lists in there. This saves me from “syncing” issues between notebooks, and gives me one master task list to work from on a daily basis.

One thing that you will also notice throughout this notebook is the serious lack of decoration and doodling. I know it’s what you’ve come to expect from me, but this notebook is for my business. And when it comes to my business, well… I mean business ;)

Index - Blog & Business Bullet Journal

The first few pages, as with any bullet journal, is the index. I started off indexing every. single. thing. I quickly realized that if I kept on this way, I would fill up the index way before I was finished with the notebook.

My solution was to: A) Condense the monthly spreads to one line a piece, and B) Create a separate index for my blog posts and videos.

Post Index - Blog & Business Bullet Journal

The Blog Post & Video Index will cover 1 page, front and back. I divided each page into two separate columns so the index is essentially split down the middle. When I create an outline for a blog post or video, it will get indexed here.

Yearly Overview + Mission Statement - Blog & Business Bullet Journal

On the next page, I decided to create a yearly calendar overview. This is where the sheer size of this notebook truly hit me. Soooooo much space! :)

This is the only page that I have slightly decorated. I included my word of the year, “Energy” along with my mission statement. I just love having that mission statement front and center!

Stats Tracker - Blog & Business Bullet Journal

Next up is my stats tracker. (another Kim-spiration… yup! That’s a new word!)

Please take a moment to thoroughly appreciate the immensity of this spread!

I just love how much room I have to create mega-spreads like this one. Across the top, I’ve listed all of the stats that I want to track each month. Along the bottom, I’ve listed my main sources of income for my business. I intend to add a few more to that list this year, so I’m happy that I have extra room to do so.

Writing Log - Blog & Business Bullet Journal

This lovely writing log page was inspired by the lovely Kim over at Tiny Ray of Sunshine. If you haven’t already, I highly recommend checking out her post: Bullet Journaling for Bloggers.

I love the idea of seeing at a glance how many days I have been writing and posting. On the right-hand side I created a separate tracker for “book writing”. One of my big goals for 2016 is to write and publish a personal development book, so this tracker is about to get some good use!

Editorial Calendar - Blog & Business Bullet Journal

The next 24 spreads in my blog & business bullet journal are comprised of monthly editorial calendars and monthly review spreads. I grouped them all together so that I can more easily plan out the entire year out in advance.

I made each square of the calendar 8×8, then used these post-it notes (cut in half) to write down all of my blog post ideas. I definitely could have made the calendars larger, but I wanted to leave room on the right to write down my main goals and tasks each month.

I color-coded the post-its (blue for blog, pink for video). The reason I decided to go the post-it route was because I like to be able to move things around. Sometimes I will sit down to write a scheduled post and I’m just not feeling it. This way, it’s easy for me to adjust and move things around.

Once a post is published, I move the post-it off the calendar and write it in all “official-like” in pen.

Monthly Log & Review - Blog & Business Bullet Journal

Immediately following my editorial calendar each month is my monthly log and review. The log is set up much like the original bullet journal‘s monthly spread. Here, I jot down a couple of things that I accomplished each day. I like being able to see an ongoing record of all of the things I have done so far.

Beneath that, I’ve added a section for “Big Accomplishments”. These are big tasks or goals that I accomplished that month.

To the right, I have a monthly review. I “borrowed” these questions from Kim (yet again). I have all of these review pages already laid out, which will make them that much easier to complete when the time comes. I don’t know about you, but I’m much more likely to complete a review if I already have the questions laid out in front of me.

2016 Goals - Blog & Business Bullet Journal

My yearly goals are next. I decided to include personal goals here as well, just because I like having all of my yearly goals in one place.

2016 Goals - Blog & Business Bullet Journal

On the next spread, I decided to break those big goals down into actionable steps. Each quarter, I’ll take a look at my goals’ progress and decide on a few actionable steps to take to get closer to each goal.

On the right, I created an “Accomplishments” spread to track what progress I have made towards each of my goals each quarter.

Blog & Business Bullet Journal

I took a page (literally?) from my every day bullet journal and created a “Big Memories” page in my blog & business bullet journal. This is where I’ll record my big milestones for the year. I’m keeping these entries relatively small so that I can fit the whole year on one page.

The Sunshine & Berries spread is one of my favorites. Mainly because I just adore my blogging BFF Kim (Tiny Ray of Sunshine). She and I have been meeting up online once a week for almost two months now. We share stories, successes, challenges, plans, even the occasional recipe. This spread is where I log my notes about our chats, using the notebook threading system.

Time Log - Blog & Business Bullet Journal

My time log is definitely a work in progress. At first, I tried to log every single thing that I did for my business during the day. While that was a very insightful process, I soon realized how much space this would take up. That first page only lasted me 8 days!

I modified the time log a bit to break down each day into 4 segments:

  • M.C. = Marketing Creativity – This includes anything that I do as Operations Manager for Lisa.
  • Blog = Anything that I do specifically for my blog
  • BIZ = Boho Berry – Anything that I do on a “business-as-a-whole” level
  • Etsy = Self-explanatory: anything that I do for my Etsy shop

Starting in February, I intend to make this time log a full 2-page spread in which I will be able to fit the entire month at a glance.

Social Media Shares - Blog & Business Bullet Journal

The final main collection of my blog & business bullet journal is my Social Media Shares page. Here, I will list each post and video as it is published, and check off each time that I share it to social media.

Blog Post Outlines - Blog & Business Bullet Journal

I’ve often referred to the daily pages in my every day BuJo as the “heart and soul” of my bullet journal. Well, these blog post outlines are the heart and soul of my blog & business bullet journal.

This is where I jot down my thoughts and create an outline for each post. I like to include the publishing date and web address here as well.


That’s it! I’m sure I’ll be adding more useful collections as I think of them, and you bet I’ll be updating you along the way! One key thing that is missing here is collections for blog post ideas. Here’s my solution:

Notebook cover from Amanda @ Grey Theory Shop (Etsy)

This notebook cover from Amanda over at Grey Theory Shop has been invaluable to me! First of all, it’s gorgeous. Second of all, it houses my two smaller Leuchtturms along with 3 Moleskine Cahiers.

Here’s how I use them:

Notebook Cover from Amanda @ Grey Theory Shop (Etsy)

As you can see, I have 3 separate notebooks in here. Each one houses my running idea list for each aspect of my business: Blog, YouTube, and Etsy.

I love having each of these in their own perpetual notebook. It’s great to be able to quickly reference ideas for the 3 different areas of my business!


There you have it, friends! I promised you a long and detailed blog post last week, and considering this is the longest blog post I have ever written, I think I delivered ;)

I’d love to hear your thoughts and comments! Drop me a line below and let me know what you think!

Oh, and if you’d like to check out a video flip-through, stick around for a while and press play on the video below :)


View on YouTube

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Kara Benz

Kara Benz is the artist and author behind Boho Berry, where she inspires her readers to lead a more centered, fulfilled, and inspired life. Kara also runs a successful sticker shop on Etsy – Boho Berry Paperie.

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